ZONA MACO 2026: Galeria Elvira Moreno

@ Zona Maco 2026, we exhibited a selection of five of our represented artists under the curatorial theme “Painting is Dead, Long Live Painting.”

 

Painting, in all its manifestations, represents a space of resistance to dematerialization and to the urgent demands that drive the acceleration of contemporary visual culture, which is based on images that circulate instantly and vanish as quickly as they appear. Painting endures, reflects, and slows time through contemplation, opposing the ephemeral nature of identity in this digital age. Painting resists the economy of immediacy, the redundancy of the binary image, and the short-lived amazement that, wearisomely, leads us to boredom, offering a counter-temporality that vehemently opposes impatience and haste.

 

The power of painting lies in its visceral nature, its vulnerability, and the ineffable irreducibility of its human condition, marked by spontaneity, subtlety, stridency, or the sublime. In an era increasingly mediated by algorithms and immaterial processes, painting endures and passionately resists the edict “Painting is dead!” With each declaration of its supposed end, it returns victorious, enunciating new visual languages, resisting linear evolution and monumental technological “progress,” and leading us to proclaim in a loud, firm voice:

 

“Long live painting!”